BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only builds favourable impressions about the brand but also allows organizations to support sustainable growth in the long term. A brand’s sustainability is its ability to thrive and expand today without jeopardizing its future development potential. It is more of
BUILDING LONG-TERM SUSTAINABLE BRAND VALUECreating a long-lasting brand impact not only builds positive perceptions about the brand but also allows organizations to pursue sustainable growth for the future. A brand’s sustainability is its knack to sustain and grow today without undermining its future development potential. It is more of a strateg
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